Odysee Branding Workshop

A 3-Session Virtual Workshop to Drive our Product Forward

Woman participating in a virtual workshop on her laptop.
Woman participating in a virtual workshop on her laptop.

The Product

Odysee Network is a bleeding-edge web app that seeks to increase online community engagement with Web3 stamps to reward participation or validate participation.

The Goal

To create and conduct a workshop to help our team move forward.

Values workshop circles with stickynotes inside.
Tone of voice workshop
ChatGPT brandname brainstorm workshop.
Values workshop circles with stickynotes inside.
Tone of voice workshop
ChatGPT brandname brainstorm workshop.

Role: UX Designer, Workshop Facilitator

Tangibles: 3 design thinking sessions • Notion documentation • mood boards • style guide • brand name

Team includes: Founder • Product Strategist • UX Researchers • Front-end Developer • Back-end Developer • UX Designer (me)

Role: UX Designer, Workshop Facilitator

Tangibles: 3 design thinking sessions • Notion documentation • mood boards • style guide • brand name

Team includes: Founder • Product Strategist • UX Researchers • Front-end Developer • Back-end Developer • UX Designer (me)

Dull blue thought bubble icon.
The Problems
  1. We didn’t have a way to market our product consistently.
  2. No direction for visual identity.
  3. There was a lot of misalignment and we needed to elicit and document tacit knowledge.
Dull blue thought bubble icon.
The Problem
  1. We didn’t have a way to market our product consistently.
  2. No direction for visual identity.
  3. There was a lot of misalignment and we needed to elicit and document tacit knowledge.
Dull blue star icon.
The Goals
Dull blue star icon.
The Goals
  1. Alignment on the brand’s values, purpose, and personality
  2. A foundation for the product’s visual identity.
  3. An agreed upon brand name based on the above (Odysee Network)
Dull blue sticky note with scribbles.
The Plan
Dull blue sticky note with scribbles.
The Plan

I compiled a 3-part design thinking workshop that would best suit our team’s needs. This resulted in a FigJam full of digital sticky notes and insights!

Session 1: Brand Values

The goal was to align on our brand’s goals. Not necessarily what we’re doing but why.

  • This session used the diverge-converge framework. Brainstorming and voting w/o discussion, and then discussing afterward.
  •  Low discussion means everyone had an equal voice and was able to express their thoughts while minimizing group think.
  • Sections include:
    • Values, beliefs, and aspirations: 18 min.
    • Brand Values: 15 min.
    • Positioning Statement: 15 min.
Values workshop circles with stickynotes inside.
Tone of voice workshop

Session 2 - Brand archetype and tone of voice

  • This session used the diverge-converge framework. Brainstorming and voting w/o discussion, and then discussing afterward.
  • Sections include:
    • Brand archetype: 12 min.
    • Tone of voice: 15 min.
    • Message tone: 10 min.

Session 2 - Brand archetype and tone of voice

  • This session used the diverge-converge framework. Brainstorming and voting w/o discussion, and then discussing afterward.
  • Sections include:
    • Brand archetype: 12 min.
    • Tone of voice: 15 min.
    • Message tone: 10 min.
Tone of voice workshop

Session 3: Brand name and tagline

The goal was to align on our brand’s goals. Not what necessarily what we’re doing but why.

  • This session kicked off beforehand- using ChatGPT to brainstorm inspiration.
  • Sections include:
    • Name brainstorm: 25 min.
    • Tagline ideation: 15 min.
  • The session made it clear we liked “Odyssey, which aligned with the outcome of the previous sessions’ themes of exploration, adventure, etc. This one required a bit more ideation on Discord before we landed on “Odysee Network”
ChatGPT brandname brainstorm workshop.

Want to see more?

View the Notion document summary
Dull blue paint board thing with a brush. Icon.
Visual Identity
Dull blue paint board thing with a brush. Icon.
Visual Identity

I decided to go with an organic yellow for our primary brand color. This fits with our archetype (excitement, adventure) as well as the tone of voice (enthusiasm.) This was also a color that made us distinct from competitors. We chose a blue to contrast as a secondary color, also aligning with our hope that users would feel like their information is secure, something Web3 products are known for.

We chose Nunito as our dynamic typeface, depicting fun and excitement while maintaining a certain amount of professionalism. Roboto paired well as a body typeface.

Typefaces
Resulting Wireframes
Resulting Wireframes
Mockup of a web extension showing the stamps page.
Mockup of the Odysee network extension showing the Assets page
Mockup of a web extension showing the stamps page.
Mockup of the Odysee network extension showing the Assets page
Conclusion
Conclusion

The exercises proved multiple strengths of design thinking workshops:

1. Moving a team forward and make decisions through ambiguity.
2. Creating a shared multi-disciplinary understanding.

The exercises proved multiple strengths of design thinking workshops:

1. Moving a team forward and make decisions through ambiguity.
2. Creating a shared multi-disciplinary understanding.

Our app not only had a name but a strong foundation to start designing the app and marketing it to the world.
We also finally had something that had alluded the team up until this point: alignment.

Want to learn more? Let's chat!

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